Hi, I’m Dani—a mum of three and the creator of SUDS, a brand dedicated to alternative beauty and self-care products.
A little about me: I began my career as a fully qualified hairdresser straight out of school, but after having my children in my early twenties, I decided not to return to the salon. Instead, I launched my first business in 2014, selling popular Spanish household and cleaning products.
I come from a big family, which has brought both immense joy and deep heartache. Chronic illness has impacted our lives heavily, my mum passed away from cancer at just 33, and her mum my grandmother many years later, but also my husband’s dad, grandfather, and two aunts have also succumbed to this devastating disease. Over time, as I learned more about illness and prevention, one recurring theme became impossible to ignore: the toxic chemicals and additives found in nearly everything we use daily.
From detergents and clothing to self-care products and even food, harmful chemicals disrupt the body’s natural balance, leading to DNA damage and chronic illnesses. While I’m not a doctor and don’t claim to have all the answers, I wanted to protect my family by taking small, meaningful steps. I started with soap—creating a natural, toxin-free alternative to replace everyday items in our home.
This journey with SUDS has been life-changing. My research has shown me that so many common issues like eczema, acne, and psoriasis can be managed with two key factors: good gut health and simple, earth-derived ingredients. Using organic, natural products—just as our ancestors did—can make a profound difference.
I’m a firm believer in alternative medicine and the power of natural remedies. By swapping out chemical-laden products for organic, toxin-free alternatives, we can help protect ourselves and our children from long-term cell damage and reduce the risk of chronic illness.
Thank you for joining me on this journey.
Dani x
A little about me: I began my career as a fully qualified hairdresser straight out of school, but after having my children in my early twenties, I decided not to return to the salon. Instead, I launched my first business in 2014, selling popular Spanish household and cleaning products.
I come from a big family, which has brought both immense joy and deep heartache. Chronic illness has impacted our lives heavily, my mum passed away from cancer at just 33, and her mum my grandmother many years later, but also my husband’s dad, grandfather, and two aunts have also succumbed to this devastating disease. Over time, as I learned more about illness and prevention, one recurring theme became impossible to ignore: the toxic chemicals and additives found in nearly everything we use daily.
From detergents and clothing to self-care products and even food, harmful chemicals disrupt the body’s natural balance, leading to DNA damage and chronic illnesses. While I’m not a doctor and don’t claim to have all the answers, I wanted to protect my family by taking small, meaningful steps. I started with soap—creating a natural, toxin-free alternative to replace everyday items in our home.
This journey with SUDS has been life-changing. My research has shown me that so many common issues like eczema, acne, and psoriasis can be managed with two key factors: good gut health and simple, earth-derived ingredients. Using organic, natural products—just as our ancestors did—can make a profound difference.
I’m a firm believer in alternative medicine and the power of natural remedies. By swapping out chemical-laden products for organic, toxin-free alternatives, we can help protect ourselves and our children from long-term cell damage and reduce the risk of chronic illness.
Thank you for joining me on this journey.
Dani x